Boss leans into lifestyle appeal with travel diaries
German fashion label Boss is speaking to consumers’ on-the-go lifestyles and experiential pursuits in a travel-centric campaign.
View ArticleSaks partners with Vogue to portray handbag temptation
Department store chain Saks Fifth Avenue is highlighting this season’s handbag releases in a humorous short in collaboration with Condé Nast’s Vogue.
View ArticleDunhill campaign creates profile of multifaceted man
British apparel and accessories house Alfred Dunhill is pointing to the diversity of its clientele and potential customers through a campaign that chooses many faces over one.
View ArticleDior deconstructs the idea of “ladylike” in handbag push
French fashion label Christian Dior is creating a conversation around what it means to be a contemporary woman by collecting the personal perspectives of international personalities.
View ArticleModern luxury brand building hinges more on lifestyle than heritage
NEW YORK – From product creation to marketing, attracting luxury buyers today is more about creating a story and experience that consumers can buy into than strictly selling.
View ArticleLuxury Outlook 2020 – Luxury Memo special report
Heading into 2020, luxury marketers need to balance democratization with brand protection to capture the up-and-coming consumer without tarnishing their prestige image.
View ArticleNew York’s FIT president on offending accessories at Fashion Design MFA show
The Fashion Institute of Technology issued a new statement addressing the controversy over alumnus Junkai Huang’s collection as part of his MFA runway presentation during New York Fashion Week.
View ArticleAerin Lauder, Serena Williams among FIT gala honorees
The Fashion Institute of Technology (FIT) has announced four individuals who will be honored at its upcoming annual awards gala benefitting the FIT Foundation.
View ArticleBrands must prepare for a beauty renaissance: report
The collateral mental and physical effects of the COVID-19 pandemic remain steady, leading to a shift in lifestyles, values and behavior.
View ArticleFIT shines spotlight on Latinx designers in latest fashion retrospective
The Museum at the Fashion Institute of Technology is spotlighting the contributions made by Latin American and Latinx designers to contemporary fashion.
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