Bulgari triggers renewed B.zero1 interest via cross-channel campaign
Bulgari B.zero1 Italian jeweler Bulgari is reinvigorating consumer interest in its iconic B.zero1 collection through a number of social promotions and an exclusive event. The jeweler hosted an event...
View ArticleTod’s touts customizable collection via social video
Tod's Double Stripe collection Italian leather goods maker Tod’s is raising awareness of its new customizable Double Stripe collection through a social video to push in-store sales. The Double Stripe...
View ArticleJaeger-LeCoultre tempts female consumers with emotional marketing
Jaeger Rendez-Vous timepiece Swiss watchmaker Jaeger-LeCoultre is targeting wealthy, female consumers through an emotional campaign starring German actress Diane Kruger. To celebrate its 180th...
View ArticleArmani opens up exclusive Rome event to digital audience
Armani One Night Only Roma event Italian fashion house Giorgio Armani is keeping the brand top of mind to a global audience with a digital campaign for its One Night Only Roma event. Armani is...
View ArticleHugo Boss to reach young, American consumers with Jason Wu appointment
Hug Boss spring 2013 womenswear Fashion designer Jason Wu has been appointed the new artistic director of Hugo Boss’ Boss womenswear, which will bring a fresh, young attitude to revamp the brand,...
View ArticleMulberry’s loss of Emma Hill hurts brand’s reputation, stock price
Mulberry's Alexa bag British label Mulberry’s loss of creative director Emma Hill is hurting the brand’s reputation and, as a result, its stock price is falling. Since Ms. Hill was a strong figure for...
View ArticleHugo Boss bolsters summer collection in shoppable drama
Shanghai Affairs German label Hugo Boss is aiming to bolster sales and awareness of its summer 2013 collection through a shoppable video for its Shanghai Affairs campaign. The German label bundles many...
View ArticleJimmy Choo boosts new collection via Nicole Kidman video
Jimmy Choo autumn/winter campaign Footwear label Jimmy Choo is eyeing affluent female consumers with a video for its autumn/winter collection that stars actress Nicole Kidman and evokes a decadent,...
View ArticleNeiman Marcus fetes 20 years of Art of Fashion via artist collaboration
Sarah Moon for Neiman Marcus Fall 2013 Department store chain Neiman Marcus is celebrating the twentieth anniversary of its “Art of Fashion” campaign through a collaboration project with artist Sarah...
View ArticleInnovation in fashion ads should not stray from brand DNA
Oscar de la Renta fall 2013 collection With the number of fall/winter advertising campaigns being released, fashion marketers are using new methods to stand out from others, but they should remain true...
View ArticleWhen is product expansion too big a risk?
Bentley's new handbag Many luxury brands have branched out into new product categories, but the products must be well designed and well made to convince consumers that the purchase is worthwhile,...
View ArticleGivenchy debuts new products via behind-the-scenes social video
Givenchy's Teint Couture French fashion label Givenchy is debuting the latest addition to its beauty collection through a social video displaying the before and after effects achievable with the new...
View ArticleDior boasts Nobel Prize-winning ingredient in new skincare line via microsite
Dior's One Essential serum French label Christian Dior is generating interest in its One Essential skin care line through its Beauty Chronicles campaign that highlights the product line and offers...
View ArticleFerragamo flaunts presence in upcoming movie with premiere sponsorship
Actress Alexandra Maria Lara in Ferragamo for Rush Italian footwear label Salvatore Ferragamo is flaunting its presence in upcoming Hollywood film “Rush” by sponsoring the opening of the film Sept. 2...
View ArticleLuxury brand endorsements in popular song lyrics may influence purchases
Automaker Maybach is referenced in many popular songs Luxury brands that are endorsed by being mentioned in lyrics of popular songs likely see more brand awareness among younger consumers and may see...
View ArticlePrada’s Miu Miu elicits emotions with new female-focused film
Miu Miu's "Le Donne della Vucciria" Prada-owned Miu Miu is eliciting consumers’ emotions through a new female-focused film that tells the story of a dressmaker in Sicily. The sixth and newest addition...
View ArticleHugo Boss reopens New York flagship store via public art exhibit
Hugo Boss BOSS store in Columbus Circle, New York German label Hugo Boss is heralding the reopening of its BOSS flagship store in New York’s Shops of Columbus Circle with a public video installation...
View ArticleValentino piques interest for new fragrance before debut
Valentino's Uomo men's fragrance Italian label Valentino is increasing the anticipation for its latest men’s fragrance by launching the campaign at the 70th Annual Venice International Film Festival...
View ArticleHarrods takes consumers behind-the-scenes in new social video
"Harrods I'm Home" video London department store Harrods is taking consumers behind-the-scenes of the store’s after hours in a new social video to promote ecommerce. The retailer’s “Harrods I’m Home”...
View ArticleDior explores brand history, culture through Shanghai art exhibit
Dior's Esprit Exhibit in Shanghai French label Christian Dior is partnering with the Museum of Contemporary Art in Shanghai, China, in an exhibit titled “Esprit Dior” to display brand history in...
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